The goal was to create a landing page showcasing all my projects, focusing on process and results through visuals like photos and videos. I wanted to demonstrate both my creative and technical abilities through an engaging, single-page design.
Explored three design directions: Minimalist, Creative, and Professional. Selected the Creative Design approach for its ability to highlight my artistic and technical skills with engaging visuals and interactivity.
Simplify contact section, emphasize personal connection, use years instead of percentages
Improve case studies with challenges/solutions/outcomes, add interactive skill popups
Focus on dynamic features, interactive visuals, ensure responsive accessibility
Static table with percentage indicators. No context about actual experience or capabilities.
Interactive pop-ups displaying skill names, years of experience, and concise explanations of capabilities.
Brief descriptions without structured narratives. No clear story of the design process.
Detailed challenges, solutions, and outcomes for each project with supporting visuals.
A standalone contact page with a form that users rarely completed.
Direct LinkedIn and email links in the footer for quick, easy contact.
Minimal personal information. No personality or connection with visitors.
Expanded content with hobbies popup, fun facts, and insights into personality and values.
Low-fidelity and high-fidelity wireframes showing the evolution of project layouts. Includes detailed annotations for spacing, typography sizes, and visual hierarchy planning.
A complete concept design demonstrating the Challenges → Solutions → Outcomes framework that I applied to all my case studies. "Doctor Demand" bridges healthcare access gaps through virtual consultations.
"Providing healthcare access to underserved communities was the core challenge. Limited resources and geographical barriers often prevent individuals from connecting with healthcare professionals."
"Doctor Demand offers a mobile app that bridges this gap through virtual consultations and remote diagnoses. With a user-friendly interface and AI integration, the app empowers users to easily connect with doctors."
"The app improves healthcare accessibility by eliminating geographical barriers. It enables users to schedule virtual appointments, access medical advice, and receive timely care, ultimately enhancing the healthcare experience for underserved communities."
I validated my design decisions through multiple feedback sources to ensure the iterations truly improved the user experience:
Check out my other design and development work!